Antec, Inc., the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, today debuted their new complete line of mobile accessory products in North America while at the same time announcing the foundation of Antec Mobile Products (a.m.p) -- a wholly-owned subsidiary created to manage this new product line.
This new a.m.p line represents an entirely innovative approach to technology. Colloquially referred to as "Fashion Technology," Antec is seeking to reach out to the younger iGeneration by providing attractive products that complement and complete their mobile lifestyles. By placing an emphasis on mobility, sharing and independence, Antec seeks to engage a wider audience that includes travelers, business commuters and casual users.
The a.m.p line consists of two families, a line of mobile charging devices and an accompanying audio line. The charging line consists of a variety of USB battery packs and chargers for USB-powered devices like the iPhone, iPad or tablet PCs. One example is the PowerUp 6000, a slim and sleek, portable USB battery pack that uses high-capacity Japanese cells to quickly charge up a mobile device while on the go. The products in this line are:
Power Banks
PowerUp Slim 2200
PowerUp 3000
PowerUp 6000
Portable Chargers
Hub Charger: four-port USB charger
Tour Charger: super-slim wall charger
Go Charger: dual-port, USB charger for cars
The other Antec Mobile Products line includes a full range of audio accessories designed to offer new capabilities to mobile users. With a focus on mobility, sharing and community, these products maximize the potential of Bluetooth wireless technology to provide users the opportunity to experience their music in new ways. One particular product is the SP1, a fully-portable, Bluetooth-enabled speaker that supports mobile phone functions. Available in three different, vivid color combinations, the SP1 allows users to wirelessly stream music from any Bluetooth-enabled device to the SP1.
Antec Mobile Products' array of audio devices includes
gain: wireless Bluetooth receiver available in five different color combinations
dBs: Sound-isolating in-ear earbuds available in five color combinations
iso: Wireless Bluetooth receiver paired with active noise canceling in-ear headphones available in two color combinations
When asked about the significance of Antec's new venture into the mobile device market, Director of the Antec Mobile Products (a.m.p) line, Frank Lee, said, "We see many of our competitors expanding their product portfolio into already crowded spaces. What seems most logical is moving into computer peripherals and accessories to complement the current product line. However, Antec wanted to take a new direction and take the approach of improving the lives of our current customer segment in new ways. As technology takes on an increasingly greater role in our lives, the relationship between user and device is changing. With the advancements in wireless technology and a shift in how people access media, we felt there was a space where we could offer products that would complete our current and future customers' mobile lifestyles. Quite simply, we just wanted to provide products that make lives more enjoyable. This is the market where Antec believes it can make the most significant impact while helping us continue our long and established belief in offering only the best products to our customers."
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